AIRLab Amsterdam

The AI for Retail (AIR) Lab Amsterdam is a joint UvA-Ahold Delhaize industry lab and conducts research into socially responsible algorithms that can be used to make recommendations to consumers and into transparent AI technology for managing goods flows. The research takes place at Albert Heijn and, both brands of Ahold Delhaize. In addition, AIRLab Amsterdam focuses on talent development tracks.

Find out more about AIRLab.

A selection of the research topics

Self-learning forecast & event management

As good as required- customer demand forecast that is automated and self-learning on both short- and long-term, differentiated by location and article, while taking into account events, seasonal trends, promos, and external factors.

Smart Online Content

Gather, sort and classify the content (i.e. the actual displayed text and images) of millions of products.

Smart Orders

Creating optimal orders that meet local differentiated availability while being cost efficient and environmental friendly in the end-to-end supply chain.


The lab consists of a Professor, a Lab director, seven PhD’s, ten research assistants and a Software Engineering Support. Staff of the AIR Lab is working at the Innovation Center for Artificial Intelligence (ICAI), at Science Park Amsterdam and at the teams of the participating brands, for at least five years.

Scientific Directors

Maarten de Rijke is professor of artificial intelligence and information retrieval at the University of Amsterdam.
Paul Groth is professor of algorithmic data science at the University of Amsterdam.