MasterMinds lab is a collaboration between Tilburg University, Fontys Hogescholen, ROC Tilburg, Actemium, CastLab, Interpolis, Marel, Multisim, Municipality of Tilburg, Port of Rotterdam, Royal Netherlands Airforce, SpaceBuzz, TimeAware and WPG Zwijsen. The lab aims to develop interactive AI technologies such as serious gaming, augmented and virtual reality, intelligent tutoring systems and natural language processing and data science. The goal of MasterMinds Lab is to develop AI technologies combined with the impact on and input from human behavior, across multiple sectors in society in the field of aerospace, logistics, maintenance, and education focusing on robotics and avatars, serious gaming and learning, language and data science technologies and virtual and augmented reality solutions.